Profile of Gloo, which has ~245M profiles on Americans and is used by 30K+ churches, or 10% of US churches, to target ad campaigns at people facing a crisis (Khadeeja Safdar/Wall Street Journal)

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 Khadeeja Safdar / Wall Street Journal:

Profile of Gloo, which has ~245M profiles on Americans and is used by 30K+ churches, or 10% of US churches, to target ad campaigns at people facing a crisis  —  A small company called Gloo mines online data for people who might be receptive to evangelizing and church outreach  —  Struggling with grief?

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