Website owners today have countless options available to them when it comes to picking a web design. But no matter what you choose, it’s important to ensure that your site develops an effective and lasting marketing strategy. A custom-built website is optimal because it allows the website owner to customize the site according to their needs and target audience.
If you’re starting from square one with a new site, or looking for a redesign of your current site, there are some key advantages that custom website provides over a template and do-it-yourself solutions. Here are the top 5 reasons, curated by expert web designers in Brisbane:
Here’s why a Custom-Built website is better for your business
Exactly what you Need
What is the first thing people do when they hear about your business? They Google it. What if they Google you, and all they find are websites that look like yours? It will make you appear unprofessional and can also hurt your marketing efforts.
The more personalized your website is, the more proficient you appear to your audience. Website builders won’t give you the individuality you require. In contrast, a custom-built website gives you a competitive edge because it’s uniquely designed to reflect your brand and cater to your visitors’ needs. It is what you want, what you don’t want, what makes sense for your business model, and your brand image. There are no limitations and no compromises. Just you and an expert developer working together to create the perfect website for your company.
SEO friendly for Higher Ranking
Search engine optimization (SEO) is important for any business website, but it can be hard to get it right without professional help. Search engines give higher rankings to sites created with original content and certain features optimized for site visitors. When a site is customized, it can be designed with the necessary elements to rank well in search engines.
These designs also focus on front-end SEO as each page includes keyword-rich content that Google values. The superior features and content improve the likelihood that people will link to your site, helping your site increase its page rankings.
Better Customer Experience
What would you think of a grocery store where the aisles are in random order, employees aren’t properly trained, and the checkout line is always 45 minutes long? You’d probably never shop there again. The same goes for your website. If it’s not intuitive, easy to navigate and provides valuable content for the user, you can bet they won’t stick around to find out more about what you have to offer.
A custom-built website is designed with your visitors and customers in mind. That means that it’s not only built to look good on all devices, but it’s also functional and easy to use. The result is not only a better experience for those who visit your site but also more conversions for your business!
Faster Loading Speed
Data-intensive graphics and photos can slow load times, and heavy back-end functionality can mean that your site isn’t as responsive as it should be. When you build your website from the ground up, you can tailor the design and functionality to suit your needs precisely—and this means that you end up with a site that’s faster and more responsive than if you’d gone with an off-the-shelf solution. That means visitors are happier, which means they’re more likely to stick around, and we all know what that means for your bottom line!
Support Is Just a Phone Call Away
When you have an issue with your template-based site, chances are you won’t be able to get in touch with anyone who can help you fix the problem. With a custom site, you’ll have someone available all day long to address any questions.
For instance, If you find yourself getting more traffic than expected, or if a particular feature isn’t working well for one group of users but doing well for others, you can make quick adjustments with expert advice.
Final Takeaway
You have to consider several factors when deciding if your business needs a custom-built website, but the short answer is: yes. No matter what kind of business you’re running, you’ll benefit from having a website designed and built specifically for your needs and, most importantly, for your customers’ needs.
